LOOBA Circularity
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LOOBA Circularity

The brand

Built to become Europe’s battery circularity category.

“Loo-ba” — a name that travels across English, German, French, Polish, Baltic and Balkan markets. Soft, human, and immediately evocative of loop, global, and a new materials era.

Infinite cycle

The wordmark’s infinity mark stands for resource circularity: materials that return, rather than liabilities that sit unmanaged on a producer’s books.

Independence

LOOBA is recycler-agnostic. Exclusive operational control over appointment and replacement keeps the producer out of plant-level dependency.

Earth and technology

Green to blue is the brand gradient and the programme family: Green Blue Impact infrastructure applied to battery end-of-life.

Ownership

A GBII company.

LOOBA sits within Green Blue Impact — the same institutional issuance family used for asset-backed sustainable infrastructure. The EPR programme is intended to use a Swiss structured-product backbone so that battery circularity can share custody, paying-agent and security infrastructure with other GBI products.

Headquarters contact: Zug, Switzerland. Commercial enquiries: Paul Aalberts, paa@looba.eu.